I have a confession to make. When I moved to Georgia, for the first time I saw a brick-and-mortar Coldwater Creek store. And I was thrilled, because I shop them only quite often and love their stuff.
And then I went in there.
And I’m pretty sure I was the only person in the entire store under the age of 70.
But! I’d shopped them online! I knew they had some really great staples, and good bargains, and… well, the store had none of those things. No bargains. Nothing I would consider wearing. Or giving as a gift. Or even admit to liking. It was very strange.
I don’t know why the online Coldwater Creek is so much cooler than my local store. And I’m also not sure how the local store stays in business, given that they seem to never have any sales. But that’s all fine. Confusing, but fine. I’ll continue shopping them online, scooping up great bargains in their outlet, and using things like coupon code AFL9012 for $30 off my $100+ purchase and free shipping.
But I have to tell you: The local store still creeps me out a little.