Want to know what’s blowing my mind this morning? This story. The bottom line is that through September 2nd, 2008, Starbucks will sell you any grande iced drink after 2:00 p.m. at half-price with your receipt from a morning purchase.
Tell me something: Is there a single one of you who reads Want Not every day and habitually visits Starbucks? I’m thinking probably not. Furthermore, I’m guessing that even for a typical budget-conscious person who has prioritized a fancy-coffee-a-day habit, the chances of you then returning for a second coffee later in the day are slim.
I’m just going to go out on a limb and say that folks who are hitting Starbucks twice a day really don’t care about saving $2 on their afternoon iced latte. But kudos to Starbucks for acknowledging that we’re in a recession, and what this country needs most of all right now is more fancy caffeine. Way to go, Starbucks!