I think this is an interesting marketing move, because this is probably the one time of year when there’s no shortage of movies on television all the time. But I suppose for those who would rather not watch A Christmas Story and Frosty for the zillionth airing, the timing is apt.
From Dec. 5 through Dec. 21 current Netflix members can exchange the tear-off address flaps of their Netflix rental envelopes and receive on-the-spot free movie rentals from Blockbuster for every flap they bring in to any of the more than 5,000 participating BLOCKBUSTER stores.
They’re hoping to lure you in to subscribing to Blockbuster Total Access— Blockbuster’s answer to the ease of mail-ordering and being able to pick up movies in-store, spontaneously—of course. But there’s no obligation. If Netflix is holding your favorites hostage, and you have a local Blockbuster, you have nothing to lose.