What does it say about me that I always try to be here at my desk, promptly at 11:00, so that I can see the day’s Rue La La boutiques the moment they go up? Maybe don’t answer that.

Take a look today—in addition to boutiques for BCBG and Born (two of my favorite brands), they have a “Stock Up Sale” boutique today, which means an even wider array of the things you love.

Someone asked me the other day when I love Rue La La and I responded that they’re “like TJ Maxx on steroids.” And… yeah. That about sums it up.