This next deal is a great example of how Amazon likes to tuck genuine sales in amongst their inflated “original prices.” Right now they have three different Plan Toy rocking horses on special; Plan Toys is a quality, eco-friendly brand that uses organic, recycled rubber wood to build their products. (I also think the wood is licked by fairies, but that’s kind of a secret, so let’s keep that between you and me.)

Anyway, there are three options from which to choose, all of which claim to be either 43% or 50% off the MSRP. In reality, it’s hard to find Plan Toys stuff on sale, so any sale is certainly good, but the Arabian Rocking Horse is about a third off where you’ll find it elsewhere, the Neo-Classic Rocking Horse is genuinely about 40% off, and the Lusitano Rocking Horse really is barely marked down. Even though all three claim to be about half off.

Moral of the story: Pay attention to the “great” prices and choose wisely. (Also: Be a little suspicious of products licked by fairies.)