If you have certain books and collectibles you always look for at this time of year, look no further than Family Christian—they’ve got everything from Veggie Tales to nativities (and everything in-between).
Today only, use coupon code CYBER for 25% off full-price items, and that includes normally excluded-from-discounts items like Willow Tree. (I am a sucker for Willow Tree stuff.) Do pay attention to alerts about what will and will not arrive in time for Christmas (many items are backordered and will not), but the savings are hard to beat.
Shipping is free on $50+, or ship-to-store is free on any amount.
I think the reason they are discounting Willow Tree is that they charge more for them to start with. I have had my eye on the grandmother figurine for a friend. Amazon has it for about a third less than Family does.
Well, yes, obviously do your price matching homework. 😉 Some of them are more expensive, but not all. YMMV!