Personally, the whole UGG boot trend is a little puzzling to me, but then again, I also wondered why a brand would want to call themselves “UGG.” And then it hit me—it’s the sound we parents make when our kids ask for $200 boots. (“Ugh.” See?)

So I guess what I’m saying is that I am not necessarily a huge fan, but I know some folks are, and in perusing the giant UGG sale over at 6pm.com today, I’m actually seeing 1) discounts of up to 70% off and 2) offering that don’t make me say “ugh.” They have some cute stuff, once you get past the big wooly boots that look like slippers on steroids.

(They should hire me to write their marketing copy. Didn’t that just totally sell you?)